Marketing · Advertising · Strategy

Marsel TsepodayMarketing that counts in money, not in likes

I'm Marsel Tsepoday. I build marketing and business strategies, run performance advertising and implement AI call analytics in e-commerce call centers. I work for measurable results.

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9+ years in marketing

60+ projects & brands

×2.7 average ROMI growth

Marsel Tsepoday — marketing and business strategist in the office

How I help businesses

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Marketing strategy

Positioning, funnels, channels and a 6–12 month growth plan.

Advertising & performance

Paid traffic launch and optimization with unit economics control.

Business strategy

Business model, pricing, new markets and segments.

AI Call Analytics

Speech analytics implementation in e-commerce call centers. A dedicated practice.

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Flagship practice

AI call analytics for e-commerce call centers

Every call is transcribed and scored automatically: rejection reasons, script compliance, missed sales. Managers see 100% of conversations instead of a 2% sample.

How implementation works →

100% of calls under control

+19% call-to-order conversion

−40% time spent on QA

4–6 weeks to implement

Cases

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Fashion e-commerce ×2.8

ROMI growth in 8 months after rebuilding strategy and ad campaigns

E-com retailer call center +19%

call-to-order conversion after AI call analytics rollout

B2B SaaS −34%

customer acquisition cost after channel and offer revision