I work in projects, consultations and long-term support. Every engagement starts with an audit and ends with a measurable result.
A full marketing rebuild: who your customer is, why you beat competitors, which channels and economics drive growth. The output is a working 6–12 month plan, not a deck for the drawer.
Paid traffic launch and management with unit economics control. Not "spending the budget" but bringing leads and orders at a price that fits your margin.
When the question is bigger than marketing: business model, pricing, entering a new market or segment, product packaging. I work with the owner and the team on decisions that move revenue.
Flagship practice: speech analytics implementation in e-commerce call centers. Transcription and scoring of 100% of calls, rejection reasons, script control, higher call-to-order conversion.