Marsel Tsepoday
I'm 29, and I've spent more than 9 of those years in marketing. I help companies grow: from local e-commerce stores to international B2B products. I started with ad campaigns and grew into building marketing strategies and leading teams.
I believe in marketing measured in money: every hypothesis has a testing cost, every channel has unit economics. In recent years I've built a dedicated practice — AI call analytics for e-commerce call centers, where up to a third of orders is still being lost.
Career path
Performance marketer
Ad campaigns for e-commerce: search, paid social, analytics. First projects with multi-x revenue growth.
Head of Marketing
Leading marketing in retail and SaaS: teams of up to 15, budgets, strategy, hiring.
Independent consultant
Marketing and business strategies for companies in Ukraine and Europe. 60+ projects.
AI Call Analytics
Flagship practice: speech analytics implementation in e-commerce call centers.
Principles
Money, not reports
Project success is measured by the client's revenue and profit, not by slide count.
Transparency
The client sees the plan, the numbers and the status at any moment. No black boxes, no magic.
Technology is a tool
AI and automation go where they pay off — not for the sake of a buzzword in a deck.